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  • Run at the TCS World 10K and raise money for a cause!
    • 06th May

    • 2015

    Run at the TCS World 10K and raise money for a cause!

    The Bengaluru TCS World 10K is an annual event certified by AIMS, organised by Procam International that has professional runners from all over the World  participating in what is the highest prized 10km road-running competition in the world – US$160,000. But an important feature of the TCS World 10K is the participation of citizens and a growing culture to improve health and raise money for charity with the likes of Kannada film star Puneeth Rajkumar as the Brand Ambassador. Thousands of Bengalureans now train year-round to participate and excel at the World 10K. In 2014 nearly 25,000 runners participated in the World 10K. However, of these 25,000 runners, only 328 raised money for charity. 

    Running for Charity

    The Bengaluru World 10K has raised Rs 16 Crores for over 250 voluntary organisations since its inception in 2008. In 2014, the event raised Rs 4.04 Crores, of which, Rs 1 Crore was contributed by Companies and Rs 50-60 lakhs through voluntary organisation's own network of donors. The remaining Rs 2.5 Crores was contributed by the the money raised by 328 runners of the 25,000 that registered. The total amount has directly benefitted more than 15,000 underprivileged children and adults through causes varying from Education and Health to Disability and Human Rights. 
     
    The event is the single largest fundraising opportunity for NGOs in South India. However, given the numbers, only 1.4% of the participants actually raised money. Delhi and Mumbai too have these annual running events – the Delhi Half Marathon had 35,000 runners of which 120+ raised money and the Mumbai Marathon had 40,000 runners with 640+ runners raising money for charity in 2014.
     
    While a comparison with similiar running events abroad maybe unfair (since most of the major runs have a legacy of several decades – the Boston Marathon, over a 100 years!), these running events have become synonymous for being Fundraiser events. Most runners are active fundraisers for the voluntary organisations listed in the Event – with a general expectation of more than 80% of registered runners, raising for charity. Most entries for Runners are through a Charity Organisation where the Runner is expected to fundraise for the organisation in order to take part in the Run. The Boston Marathon raised a record $38.4 million for charity in 2014, a near double of the $20 million raised in 2013.

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