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Airtel Delhi Half Marathon has increased our belief that the platform of running is an ideal platform for Civil Society Organisations (CSOs/ NGOs), working in all Causes, to reach out to people from all sections of society and receive support.
Participation from the serious runners, doing a half marathon for a cause, has more than doubled this year. This helps build credence to the seriousness of the cause and the impact of the funds raised through this event.
The greatest learning this edition has brought to the fore is that good, transparent work and relationships sustained throughout the year with donors and fundraisers can help a cause grow their income beyond imagination! We have the sterling example of Lotus Petal Foundation which in 2014 raised Rs 50,000/- this year, in 2017, only its 4th year of participation has crossed Rs 2 crore of funds raised; and over 75% has come from individuals many of whom will continue supporting for many years – if good relations are maintained!
Runners care not just about their 'Timing' is what has been proved. Over the past few years, India Cares has seen increase in the efforts put in by the CSOs to communication about their cause and its impact, we have seen the youth growing in numbers year on year standing for a cause; this year has belonged to the serious runners who have shown their passion for a cause. All coming together is an indication of growth that the philanthropy pillar is on the brink to see considerable increase in the comingeditions of the event