Shakti Fund - An India Cares initiative
Set up to encourage the Civil Society Organisations (CSOs/ NGOs) and their well wishers to reach out and communicate better about their work/ cause to raise more resources
Work and Achievements
Civil Society Organisations (CSOs/ NGOs) in India hardly have the capacity and/ or the bandwidth to have specialized fundraisers or communications personnel. Usually they depend on volunteers or board members & well-wishers to spread the word about the work and the cause they are impacting.
There are many individuals who in general want to strengthen the social sector, who are unsure of where to donate and who want to do that little extra for the cause they believe in - We invite these individuals to use this opportunity and join the ‘Shakti Fund Campaign’.
Shakti fund is a common pool of donations which will be distributed to CSOs from different categories with set criteria, showing the most proactive engagement with their supporters and friends. The aim of this concept is to encourage individuals, CSOs and companies to get more involved and most importantly build a better network of support.
Charity Bibs are one more way of raising funds for the participating CSOs
Over 45+ CSOs have, since 2014 raised over Rs 37.25 lakh through Charity Bibs and Shakti Fund bonuses.
Fund Utilisation Statement
Funds will be used as incentive to their supporters to get more involved in their cause.